After three days of the fair in Bologna, Italy, the MP001 team has a positive balance of its participation in Tanexpo 2022. The interest generated in this technological device, which allows you to simulate and interact with the memory of your loved one or your pet, augurs great success for this 100 percent Colombian enterprise.
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MP001 delivered a positive balance of its participation in Tanexpo 2022. From June 22 to 24, 2022, the team behind this venture, led by Andrés Guzmán, founder & CEO of MP001, had productive meetings with the leading companies in the funeral sector that They come to Tanexpo every two years to exhibit their creations and products, considered the best in this industry.
According to Guzmán, Italian, American and Dutch companies were interested in this project, which marks the beginning of a collaborative creation process in market intelligence in which an interdisciplinary group made up of psychologists, designers and engineers will seek to perfect the prototype. of MP001, by linking investors with distribution capacity.
The next phase of MP001 also includes the development of a high-detail, scale prototype that brings the vision of MP001 closer to dealers and the funeral industry. On the other hand, the active participation in bioethical dialogue and debate in universities around the world that work on loss and mourning as lines of research, and the development of new rituals associated with technological interactions.
“MP001 came to bring creativity and innovation to a sector that for years has been marked by the same products and services, and that has much more to offer its target audience. We are proposing to the industry to promote the THERAPEUTIC MEMORIALIZATION segment as an added value in the treatment of grief and loss. In 2024, we hope to return to Tanexpo to present this industry with a minimum viable product that will allow us to start testing and commercializing it with different cultures around the world”, concluded Guzmán.
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